We're here to be your thought partner, your deputy, your planner, and your consigliere. Campaign strategy is everything from setting your overarching messaging for the whole campaign to making sure your organizers are hitting the right doors. If you need help making the trains run on time and planning out the routes, this service is what you're looking for.
A failure to plan is a plan to fail. We'll build a comprehensive plan spanning from launch to Election Day, with actionable goals to make sure you're on track and clear signposts to let you know when to switch gears.
A campaign lives and dies through its budget. We'll build a living document to track your planned spending and make sure you always make payroll without leaving any votes on the table.
You're an expert on policy, we're experts on running a campaign.
Finding and refining your winning message is key to victory: it doesn't matter how many mailers you send out if they're not connecting with your voters! We'll help you get on message and stay there, whether you have money to throw at polling or just a few neighbors to bounce ideas off.
There's no campaign tactic more time-consuming than organizing. We'll make sure you're making the most of your volunteers' time with top-notch training, targeting, and technology.
It's no secret that campaigns cost money and, unless you're planning to win the lottery before you declare, you're going to need to raise cash. We've raised millions of dollars for Democrats in North Carolina and nationally, and we can help you raise what you need efficiently and sustainably, whether your race is going to cost thousands or millions.
The difference between winging your fundraising and using best practices and reliable systems in your call time and your events can be enormous. Asking donors for the right amount, encouraging and supporting event hosts, and even running a reliable thank you program will pay huge dividends. Remember, each hour you spend raising money is an hour you can't spend talking to voters: we help you raise as much as you can in as little time as possible!
Reaching donors through mail, email, or text is a great way to augment your fundraising without sacrificing hours you can spend doing something else and improve your traditional fundraising avenues at the same time. Unless you're a social media darling, this won't cover your entire budget, but the ability to engage donors can easily put you over the edge in a tight race and a well-maintained fundraising list will help you raise for many cycles to come!
Preparing and filing campaign finance reports is tedious and confusing, but getting it right is important. A strong report can scare off independent expenditures against you; a screwup can result in an unnecessary negative story in the local news (or worse). We ensure you're always putting your best foot forward without having to spend hours untangling the complexities of antiquated software or confusing regulations.
Whether you need a video to help your canvassers understand MiniVAN or a three-day overview of running for office, we're here to help you learn how to get things done. We're passionate about helping Democrats help themselves, so if you're looking to empower your most engaged volunteers, teach your junior staff everything they need to know about organizing, or build an onboarding pipeline you can reuse for years, we'd be thrilled to work with you to build a custom training.
The time between making the decision to run for office and kicking off your campaign can be the most stressful of the entire cycle: you're starting from zero, with no systems, no team, and no plans. That's where we come in: we'll help you build out every element of your launch, including kickoff events, key stakeholder outreach, early fundraising, tech setup, message development, and even staff hiring and onboarding. Make sure you make the best first impression possible!
In a campaign, you don't just communicate with words. Your logo, color scheme, font choice, and every other design element communicate your values, your competence, and how serious your campaign is. We'll work with you to build a design kit you can use, with templates for everything from Instagram posts to ActBlue pages, so your campaign can look professional without breaking the bank.
Unless you're running way down the ballot, you can't possibly talk to every potential voter in your race. That's where paid media comes in. You need to get an effective message in front of as many persuadable voters as possible. We're religious about staying on top of the latest research about what's effective and what's not; so you can always count on us to create programs and materials that change minds and turn out voters.
Mailers are an old tactic, and everyone has seen hundreds of unmemorable, confusing, boring, or otherwise ineffective pieces of campaign mail; but mail remains effective in reaching voters when done right! We'll never send out mail with huge blocks of text or boring headshots; all our design and targeting is informed by the latest public and private-sector research we have access to. Once we've designed your program and your pieces, we work closely with union printers in North Carolina to get your message into the mail at just the right moment.
No modern campaign is complete without digital advertising of all kinds, but understanding all the choices you have can be paralyzing. We'll develop a comprehensive digital advertising plan for your race based on an understanding of your specific race, balancing different platforms and techniques based on which voters you need to reach with which message. We'll ensure you avoid the pitfalls that can cause digital campaigns to fail or be pulled down.